From cold outreach to warm deals.
Finance decision makers are hard to reach. We make sure you get in front of CFOs, finance directors and controllers who are actively looking for a solution like yours.
Trusted by
Finance professionals at leading companies
Financial software
ERP, Accounting, Treasury
Consultancy
CFO services, Interim finance
Fintech
Payment, Lending, Banking
Business Services
Audit, Tax, Compliance
Why finance sales is different
CFOs and finance directors are the hardest decision makers to reach in B2B. Long sales cycles, complex decision making and high ROI demands make acquisition difficult.
Long sales cycles
Finance deals often take 6 to 12 months. Every day counts. Your sales funnel therefore needs a steady flow of qualified prospects.
Multi-stakeholder decisions
CFO, controller, IT, operations, they are all involved. You need to reach the right people at the right moment and bring them into your story.
ROI-driven thinking
Finance professionals run the numbers on everything. Your proposition has to be concrete, measurable and directly tied to business impact.
Risk-averse culture
Finance departments are cautious with new suppliers. Building trust takes time, proof and the right approach.
From generic outreach to precise targeting
We combine data-driven targeting with finance-specific messaging. The result: conversations with decision makers who are actively looking right now.
Hyper-targeting
We target CFOs and finance directors at companies that match your ICP. Not broad, but sharp.
Company size filtering (revenue, employees)
Technographic screening (current stack)
Trigger events (funding, growth, hiring)
Finance messaging
No vague sales talk. We speak the language of finance: ROI, payback period, cost savings, efficiency gains.
ROI calculators and business cases
Case studies with hard numbers
Whitepapers on finance trends
Multi-threading
Finance deals are never decided by one person. We make sure you talk to all key stakeholders.
CFO + Controller + IT alignment
Coordinated outreach sequences
Decision-maker mapping
The result?
Qualified conversations with finance decision makers who are actively looking right now. Not in 6 months. Not "maybe". Right now.
Finance sales that measurably grow
No vague promises. Hard numbers from finance-focused sales campaigns.
How we work together
Transparent, data-driven and always focused on your sales goals.
ICP Workshop
We start with your ICP. Which CFOs are you looking for? What company size? Which tech stack? We sharpen it completely.
Campaign Setup
We build targeting, messaging and outreach sequences. Finance-specific and tested for conversion.
Launch & Learn
We launch the campaign and optimise weekly based on data. A/B tests, messaging tweaks, new segments.
Scale What Works
As soon as we find winning formulas, we scale them. More budget to what works, less to what does not.
Meet
Jeroen.
Want to see how Jeroen and his team can strengthen your sales engine? Schedule an introductory meeting.
